Resources Referenced in the Book

The FTC Act prohibits unfair or deceptive acts or practices in or affecting commerce. Over 30 years ago, the FTC issued formal statements on what's considered "unfair" and "deceptive." Note that practices are illegal if they are unfair OR deceptive. A practice does NOT need to run afoul of both the unfairness standard and the deception standard before it violates the law. Once one of these standards is triggered, the practice is unlawful.

Section 5 of the FTC Act, where this standard is introduced, is available here: click here